Retail banks spent approximately twenty billion dollars on digital initiatives in 2017. But what does digital transformation really look like? Here are three attributes of a digitally-empowered bank:
One: It offers blended experiences: Physical and digital interactions work in tandem to create the best possible customer experiences.
Two: It uses mature analytics models: Risk analytics are changing how banks assess credit and prevent fraud. Sophisticated solutions even allow for automated decision-making.
Three: It provides a human touch: Automation and digitization empower firms to put more emphasis on human interactions. For example, this could involve using self-service portals at branches to create room for increased advisory services.
Digital technology is transforming banking, and GDS Link can help firms keep up. Our analytics platform offers holistic, mature options for firms of any size.