GDS Link at Acquire or Be Acquired 2025
January 26-28, 2025

Thank you for connecting with us at Bank Director’s Acquire or Be Acquired Conference! While the event may be over, the opportunity to collaborate and drive results for your bank is just beginning.

Let’s continue the conversation—schedule a post-event meeting with GDS Link to explore how we can help enhance your lending operations, streamline decision-making, and support your strategic goals. Whether you’re looking to optimize efficiency, adopt advanced analytics, or explore tailored solutions, our team is ready to partner with you.

We look forward to continuing the momentum and helping your bank achieve measurable success.

About GDS Link

GDS Link is a global credit risk leader delivering innovative decisioning solutions and data analytics. With 17+ year of experience, GDS Link empowers financial institutions to understand customers, mitigate risks, and optimize lending through data aggregation, advanced analytics, and responsive decisioning. Our transparent solutions span the customer journey, from acquisition to retention.

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Meet the team!

Rich Heller 

Senior Account Executive

Rich Heller brings experience working closely with banks to solve some of their most pressing credit risk challenges. Known for his ability to cut through the noise and get to the heart of what institutions need, Rich has a knack for identifying solutions that balance efficiency with strong risk management. Whether streamlining lending workflows or exploring new data-driven strategies, Rich is always ready to talk shop. 

Connect with Rich

Cal Steinhoff

Head of North American Sales

Cal Steinhoff has spent more than two decades helping financial institutions adopt technologies that make a real difference. His experience spans everything from point-of-sale finance to AI-driven credit decisioning, and he’s passionate about finding practical ways to help banks grow and serve their communities. Cal’s your guy if you want to chat about lending strategies or how to make sense of emerging tech. 

Connect with Cal