Analytics key in keeping pace with digital consumers [Video]

The financial services sector is changing as consumers increasingly interact with firms across a variety of channels. This is putting pressure on organizational leaders to adapt their processes around new consumer demands.
This move toward omni-channel banking is creating an environment in which organizations can use analytics to foster revenue growth.
The potential for revenue-related analytics projects is particularly evident in lending processes, where credit unions must incorporate data across multiple stakeholder groups to foster good decision-making.
Bringing together credit scorecards, lending decision engine tools and other modern financial analytics capabilities can prove invaluable for financial services institutions. Digital consumers expect speed and responsiveness, and actionable lending data empowers credit unions to process loan requests in line with these expectations.