Resources

New digital marketing gets all the hype. CEOs like it for the trackability and cost savings, but that doesn’t always mean your financial institution is receiving the most bang for its marketing buck. Consumers – yes, even those coveted millennials and Gen Z – enjoy tactile marketing. Perhaps it’s the memory of birthday cards from…

The goal of business – even not-for-profit credit unions – is to improve profitability, be it by growing business with existing members and customers, cutting costs, or drawing in new consumers. The investment must be made to drive future growth.

As we begin to see the economy tightening again, credit unions and community banks are looking for the most cost-effective ways to grow their businesses.

An appeals court decision, NCUA Chairman Rodney Hood’s agenda and the Federal Reserve’s decision to cut interest rates have one thing in common: They’re all signs of an increased interest in low-income lending, especially for community credit unions.

CECL Software Solutions The Financial Accounting Standards Board has issued a proposal to delay the compliance deadline for CECL, or the Current Expected Credit Losses accounting standard, until January 2023. The proposal is currently out for public comment through Sept. 16, so make your voice heard!

One of the first departments that get a haircut when facing a recession is the marketing department, but this is one of the last things credit unions and community banks should be doing.

Our members, consumers, business partners, regulators and, yes, even banks rely on a strong and thriving credit union community. They provide financial stability, regulate for-profit pricing, provide jobs, launch businesses, build wealth, and more. It’s a great weight to bear, but credit unions are perfectly suited for the challenge.

Credit unions and community banks have had a stellar run since the recovery from the economic crisis. Membership and customers are up. Loans are up.

Direct Mail Marketing For Credit Unions – How Can Prescreening Help? Are you blanketing your community with loan offers? Financial institutions are the heaviest users of direct mail marketing; 71% of banks and credit unions use direct mail, according to the DMA Response Rate Report 2016 by Deborah Haskel.