Data essential as customer expectations shift [Video]

While sixty-two percent of consumers believe it's important for banks and credit unions to maintain local branches, forty-six percent have become digital-only customers. The digital revolution is truly underway. It's time for firms to respond.

Many financial services companies are still struggling to create effective customer journeys that extend across physical and digital channels. Organizations must make cultural and technical changes in response.

Analytics solutions lay the groundwork for better customer journeys. Data enables employees to work faster and smarter, allowing them to put more resources into creating strong customer experiences. As firms try to respond to the expectations of digital consumers, they need to become responsive and automate repeatable tasks. GDS Link offers the kind of end-to-end analytics capabilities needed to achieve these goals.

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