A Better Experience for Lenders and Borrowers

Attracting the right customers cost effectively is a constant challenge. Without the right origination solution, its easy to consume marketing budget on the wrong leads and incur data and operational cost assessing the wrong prospective customers. Inflexible legacy systems dictate a one size fits all approach to customer assessment and make it difficult to understand which marketing channels drive the best results. GDS Link puts you in control, using data to assess prospective customers at lowest overall cost and only investing in costlier data or manual assessment to understand the right prospective customers. You get the data to track and optimise marketing channels so budget is only deployed where it delivers the best results.

Prequalify Prospective Customers Instantly

GDS Link provides a powerful prequalification and prescreen process to ensure you’re reaching your ideal borrower.

Fund Loans with Speed to Delight High Quality Customers

With the increase in digital transformation, customers expect instant decisions. Instant decisions create happy, quality customers.

Only Use Costly Data and People on Applications Where You Have the Best Chance of Lending Profitably

Let the automation do the heavy lifting so your underwriters can focus on the more complex situations.

Better Tools Enable More Better Decisions

By utilising various sources and tools, you will be able to make better decisions for your potential borrower that aligns with their affordability.

What Our Customers Say

We had a 50% reduction in time to implement a Logistical Regression Model by using GDS's PMML tool. Previously it took approximately 20 hours and with this tool we can deploy a model in approximately 10.

Senior Manager of Risk Analytics Alternative Lending

Over 80% of banks can’t participate in credit cards because of scale. We saw an opportunity to build a 21st century end-to-end platform for banks to service credit card loans, including credit decisioning and on-boarding processes.

President CorServ

We have the ability to pull and aggregate data - pass the data through the decision engine - implement rule sequences and process credit applications for multiple banks. The stability of the base code allows us to turn the tool into what we need to be – it is a huge benefit.

Fundation Representative Small Business Lending

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From loan originations and decisioning, to customer management and beyond, GDS Link helps thousands of clients manage risk while driving growth.