Turn Data Into
Quicker Decisions,
Smarter Lending

Discover your new competitive edge with GDS Link’s comprehensive suite of AI-powered risk decisioning solutions. Seamlessly navigating from lead generation to collections, our tools are designed to elevate every phase of the lending process, ensuring efficiency, accuracy, and growth.


Learn How

Why GDS Link?

The Right Data Sources

Pre-configured with over 100 Data Sources & normalized calculated attributes across numerous sources.

Unlimited Decisioning Capacity

Segmentation Trees, Champion/ Challenger, Policy Rules, Scorecard Implementation and Multi-Dimensional Matrices.

Ease of Use & Implementation

Business users trained in 2 days and requires minimum IT resources. Our solution can be self-managed and self-tested.

Helping Clients Turn Data Into Decisions

Our mission is to provide robust software, advisory consulting and analytics to help lenders drive growth while successfully managing risk. For more than a decade, GDS Link has been trusted by thousands of lending institutions and diverse organizations around the globe. GDS Link’s industry-specific credit risk management insights help guide the development and implementation of solutions tailored to each client’s individual needs.

At GDS Link, we optimize our client’s performance so they can spend more time increasing revenue & maximizing their existing customer base. Our combination of risk management software & analytics ensures organizations are gaining the most from available data to grow their lending to new heights.

Our capabilities in advanced risk analytics and deep understanding of the changing lending landscape allow GDS Link to provide solutions and services that address immediate needs to fund loans with speed and effectively manage the borrower lifecycle.


What Our Customers Say

“We wanted to duplicate the existing systems capabilities at a lower cost and be able to add additional functionality as needed.”

Leader Commercial Truck Financing (BMO)

“Working with GDS allows us to automate very complex decisioning algorithms and incorporate new models that could not be accomplished in our old system. It is the key to success.”

Head of Credit Infrastructure, Specialty Finance, Short Term Installment lending (Republic Finance)

“We had a 50% reduction in time to implement a Logistical Regression Model by using GDS’s PMML tool. Previously it took approximately 20 hours and with this tool we can deploy a model in approximately 10.”

Senior Manager of Risk Analytics, Alternative Lending (goeasy)

“We have the ability to pull and aggregate data – pass the data through the decision engine – implement rule sequences and process credit applications for multiple banks. The stability of the base code allows us to turn the tool into what we need to be – it is a huge benefit.”

Fundation Representative, Small Business Lending

Our Experience


Years of Experience


Billion Annual Decisions


Data Sources



Solutions designed to meet customer needs


Multiple Model support, including PMML and Native Python and R Model scripting- reducing time for implementation and programming resources

More & Better Client Services

White Glove approach to Account Management, Delivery and Support


Pre-configured with over 100 Data Sources & normalized calculated attributes across numerous sources.

Unlimited Decisioning Capacity

Segmentation Trees, Champion/ Challenger, Policy Rules, Scorecard Implementation and Multi-Dimensional Matrices


Supports virtually every lending vertical on an international scale

Ease of Use

Business users trained in 2 days; drag-&-drop functionality; minimum IT resources; GUI with rules created by users
Debt Management and Decisioning | GDS Link


Traditional and Non-Traditional Banking | GDS Link


The evolving needs of borrowers — combined with an ever changing lending marketplace — pose complex challenges to today’s banks. Add in aging legacy systems and changing financial regulation and the issues seem insurmountable. GDS Link’s solutions are flexible and scalable to help banks thrive in the modern lending environment by driving process optimization across the full range of lending products and services.

Risk Management For Credit Unions | GDS Link

Credit Unions

The relationship a credit union has with its members is different from that between a bank and its borrowers. This means they rely more heavily on the right solutions to help meet or exceed customer experience expectations. They also need the right data to tailor their offerings while eliminating manual processes through automation. GDS Link enables credit unions to be more agile, frictionless and strategic.

Risk Management and Decisioning for Lenders | GDS Link

Other Lenders

Alternative lenders face unique challenges as well. They need a variety of tools to compete in different  lending markets. Streamlining existing processes and uncovering new opportunities can help lenders thrive. GDS works with marketplace lenders, auto lending organizations, single pay lenders, retail, POS and more, from the lead generation process, to origination, to ultimately managing the customer lifecycle.

Our Customers

BigBank logo | GDS Link Partner
Cuscalton | GDS Link Partner
Demo Mockup Flow Chart | GDS Link

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From loan originations and decisioning, to customer management and beyond, GDS Link helps thousands of clients manage risk while driving growth.