Resources

You’re not alone if you’re looking for ways to boost your credit union’s auto loan portfolio. Losing members to competing dealers and financial institutions can be a frustrating challenge, but the Auto Loan Recapture® Campaign can help. In this blog post, we’ll take a deep dive into how partnering with GDS Link Marketing Service can…

Fraud prevention is a critical component for lenders looking to mitigate risk and protect their businesses and borrowers. With the rise of digital lending, fraudsters have evolved and are using increasingly sophisticated methods to carry out their schemes.

The lending industry has undergone significant changes in recent years, particularly concerning fraud prevention. In this episode of The Lending Link, host Rich Alterman is joined by Frank McKenna, Chief Fraud Specialist for Point Predictive, to discuss these changes and the turning points that led to them. With over two decades of experience in the…

Credit unions are constantly looking for new ways to increase their share of the auto loan market. With the Next Car Purchase Campaign by GDS Link Marketing Services, credit unions can achieve this goal by targeting creditworthy members likely to be in the market for their next vehicle. The campaign incorporates a “trigger” event to…

 Investment banking can seem like a complex and mysterious industry, but in this episode of The Lending Link, our host Rich Alterman sits down with Tom McDermott, the Managing Director at Cambridge Wilkinson, to shed light on the inner workings of investment banking. With over 25 years of experience in the industry, Tom offers…

Investment banking is a specialized financial service that helps individuals, businesses, and governments raise capital by underwriting and issuing securities. It involves various financial activities such as mergers and acquisitions, initial public offerings (IPOs), corporate restructuring, and debt and equity financing. Investment banks also advise on financial strategies, risk management and market analysis. In this Beginner’s…

GDS Link is proud to sponsor Fintech Nexus USA, one of the most significant fintech events of the year. This year’s event, previously known as LendIt Fintech, will take place on May 10-11 in New York City. It’s an excellent opportunity for professionals in the fintech industry to network, learn, and explore the latest trends…

In today’s fast-paced lending environment, credit unions need to streamline their lending process to meet customer expectations and stay ahead of the competition. GDS Link’s new case study with Marine Credit Union showcases how technology and data analytics can help financial institutions overcome common lending challenges, such as manual processes, inefficient workflows, and compliance risks. …

Fraud is an ever-growing problem that businesses face, costing them billions of dollars every year. To combat this issue, many companies are turning to artificial intelligence (AI) and machine learning (ML) to improve their fraud detection capabilities.

As the mortgage market becomes increasingly competitive, credit unions need to be proactive in identifying and reaching out to qualified prospects. GDS Link Marketing Services offers a turnkey marketing service called First Mortgage Campaigns, designed to help credit unions grow their mortgage market share. What are First Mortgage Campaigns? First Mortgage Campaigns are highly targeted…

Celebrate the Rebranding of SerTech as GDS Link Marketing Services with a Free Trial of Prescreen Marketing Service

In today’s uncertain economic climate, credit unions need to employ various strategies to maintain and increase their deposit base. These financial institutions are not only competing with other credit unions but also with traditional banks and online financial institutions. Therefore, credit unions must be innovative and proactive to retain their current members and attract new…