GDS Link

Home Equity Recapture Programs for Credit Unions

Extend Prescreened Home Equity Loan Offers to members that match customized criteria.
Leverage the power of GDS Link's decisioning to extend the right offers, to the right members, at the right time.

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Global Footprint Across Financial Services Spectrum

Present the Right Home Equity Loans Offer,
at the Point of Consideration

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Higher Conversion,
Less Effort

Identify members with home equity loans that are not owned by your organization. Set criteria to be used to identify members that meet underwriting criteria, and GDS Link’s Home Equity Recapture solution will automatically present a prescreened offer. 

 

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Enhanced Product Portfolio

While the intent is to capture a home equity loan, you may pique the interest of members shopping for other products too. Customized marketing offers will also help promote other products that align with the targeted persona and financial profile.

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Maximize Marketing While Minimizing Risk

Reaching qualified members with relevant offers maximizes marketing ROI while minimizing risk. Data-driven decisions remove the liability of human error or assumption. Furthermore, the same data and processes can enhance decisions across your entire organization.

Add to Your Bottom Line,
Not Your Headcount or Bandwidth

  • Recapture programs and prescreened offers are becoming increasingly necessary to stay competitive. Recapture programs can be used for other types of loans including auto loans and personal loans.
  • If you credit union is interested in capturing more home equity loans and making better lending decisions overall, GDS Link is the technological partner to help drive growth.
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Market to Right Prospects, including Non-Members

  • GDS Link offers a market-leading home equity recapture program that can be completely customized to meet the needs of both your organization and its members. GDS Link’s home equity recapture programs analyze and identify individual credit files that possess home equity loan, even those not owned by the prescreening institution.
  • From there, using the your organizations pre-defined parameters, our Recapture solution will “pre-approve” individual, sending them a customized offer on behalf of your organization
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Drive Results and
Improve Member Satisfaction

  • From a database of 5 million US names to advanced analytics, GDS Link offers turnkey solutions.
  • Market to the right members, messages through the right channel, follow up, and always identify opportunities to improve. GDS Link is there every step of the way to achieve results you once thought unachievable.
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Talk To Our Experts About
Home Equity Recapture Programs

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Unmatched Solutions & Expertise
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Billion Decisions Annually
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Achieve The Future You Want

Learn how GDS Link can power your growth
with expert guidance and customized solutions.

Talk To Our Team About Ser Tech’s Offerings

What Our Customers Say

“Over 80% of banks can’t participate in credit cards because of scale. We saw an opportunity to build a 21st century end-to-end platform for banks to service credit card loans, including credit decisioning and on-boarding processes.”

-President, CorServ