Identify members with home equity loans that are not owned by your organization. Set criteria to be used to identify members that meet underwriting criteria, and GDS Link’s Home Equity Recapture solution will automatically present a prescreened offer.
While the intent is to capture a home equity loan, you may pique the interest of members shopping for other products too. Customized marketing offers will also help promote other products that align with the targeted persona and financial profile.
Reaching qualified members with relevant offers maximizes marketing ROI while minimizing risk. Data-driven decisions remove the liability of human error or assumption. Furthermore, the same data and processes can enhance decisions across your entire organization.