GDS Link Introduces Lisa Bonalle as CEO, Continuing its Path of Innovation and Growth

Former President, Paul Greenwood, will continue his role as a member of the board

Dallas, Texas – GDS Link, a global leader in credit risk solutions and data analytics, is pleased to announce the appointment of Lisa Bonalle as its new CEO. She succeeds company co-founder and former President, Paul Greenwood, who will continue his role as a member of the board. Co-Founder, Yves Duhoux, will continue to serve as Chief Technology Officer.

Bonalle most recently served as president of Verisk Financial Group a division of Verisk Analytics, a leading data analytics and risk assessment firm. Bonalle’s collaborative approach and skilled direction yielded substantial business growth and innovation within the marketplace. Under her visionary leadership, Verisk Financial orchestrated the successful acquisition of multiple organizations, bolstering its prominence within the financial services sector. This strategic trajectory eventually led to the group’s acquisition by TransUnion in April 2022. Leveraging over 30 years within payments, credit cards, and consumer banking, Bonalle possesses a wealth of expertise in corporate strategy and product development. “I am thrilled to become a part of the GDS Link team and lead the company into its next phase of growth.” said Bonalle. “GDS Link has a remarkable reputation for delivering innovative and impactful real-time decisioning solutions, and I look forward to working with our talented team to build on that legacy.”

Greenwood, shared his optimism about the company’s future under Bonalle’s leadership, stating, “It has been an incredible journey leading GDS Link alongside my fellow co-founders. I am confident that Lisa’s strategic vision and extensive experience will drive GDS Link to new heights, and I am excited to support her in my new role as Executive Chairman.”

Reflecting on the transition, board member Brandon Reidy remarked, “We are immensely grateful for Paul’s dedication and hard work in guiding GDS Link to its current standing. His leadership has been invaluable. At the same time, we are thrilled to welcome Lisa as the new CEO. Her strategic insights and proven leadership make her the ideal candidate to lead GDS Link into the future.”

Lisa’s impressive career spans over 30 years in the financial services, loyalty, fintech, and martech industries. Under Lisa’s guide, Verisk’s Financial and Marketing Solutions sector doubled in size and significantly expanded its margin. Lisa innovated, founded, secured venture funding, and started up a digital marketing effectiveness business within her group at Verisk. She has also provided business consulting expertise to many of the world’s largest financial institutions, establishing successful partnerships with renowned companies such as Visa, TransUnion, Nielsen, Epsilon, Fiserv, and Equifax. Lisa is recognized as an expert in the US Consumer Data privacy landscape.

Before joining Verisk, Lisa served as the President of Loyalty Solutions for Affinion Group, where she transformed the business into a customer-centric organization and expanded the international loyalty business. Her career also includes senior management positions in the credit card divisions of Citibank, where she was President of Citi Cards’ largest portfolio, and JPMorgan Chase, where she held the role of Chief Strategy Officer during a period of substantial organic growth.

Beyond her professional achievements, Lisa is a passionate advocate for diversity, equity, and inclusion, and she is deeply committed to philanthropy and volunteerism. She holds an MBA with highest honors from New York University and a BA, summa cum laude, from Providence College.

About GDS Link:

GDS Link is a global credit risk leader delivering innovative decisioning solutions and data analytics. With 17+ years of experience, GDS Link empowers financial institutions to understand customers, mitigate risks, and optimize lending through data aggregation, advanced analytics, and responsive decisioning. Our transparent solutions span the customer journey, from acquisition to retention.

Delivering over a billion decisions annually to clients in 46 countries, GDS Link boasts unrivaled experience, expertise, and strong strategic partnerships with organizations across both the financial services and technology spectrum to help organizations manage credit risk and drive business growth.

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Matt Tepper
VP, Global Marketing

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From loan originations and decisioning, to customer management and beyond, GDS Link helps thousands of clients manage risk while driving growth.