Just like any business, banks are typically concerned with improving their bottom line. The long-term success of banking institutions often relies on their ability to make sound financial decisions with the best information available. In addition, it’s equally important for banks to find ways to limit their risk exposure wherever possible to minimize potential losses or liabilities that can stifle growth.
In the old days of banking, much of the decisions or risk mitigation strategies would come down to the choices of a few individuals — an approach that would sometimes produce inconsistent and undesirable results. Today, big data seeks to change all that by providing banks with reliable, actionable insights that can refine decision-making processes for the better. Although this data offers a wellspring of possibilities, it’s only useful when it’s in the hands of individuals who know how to collect, clean, and analyze the information.
Unfortunately, not all banks are on the same page in this regard, and many institutions continue to miss out on potential opportunities by failing to properly extract useful knowledge from the data they collect. Here are 5 ways that banking analytics can be leveraged to facilitate better decision-making and use key insights to turn customer data into meaningful data.
Reason # 1: Determining a Holistic View of Creditworthiness
The creditworthiness of customers extends beyond their FICO credit score, often requiring careful evaluation of many intersecting factors such as income, employment record, assets, debt levels, and the individual’s repayment history with other loans or credit lines.
To maximize the number of eligible individuals in your customer pool, it’s essential to look at all relevant contributors in their personal profiles and not just the three-digit number assigned to them. Data analytics can sort through these details for you to identify the best possible leads based on all aspects of a customer’s credit history and their projected future behaviors. This type of predictive analytics helps financial institutions better identify market trends and solidify their risk management protocols.
Reason #2: Limiting Exposure to Bad Leads
Just as banking analytics can help to identify the most promising candidates for loans or other products, it can also assist in limiting your exposure to potentially risky leads. Data analytics in banking can make it easier to identify disqualifying factors sooner rather than later, saving your internal teams a considerable amount of time on cultivating leads that don’t pan out.
In this way, data analytics allows financial institutions to recognize lending exposure risks to individuals, businesses, or other organizations long before making any commitments. This ensures that all your best resources go toward nurturing the most qualified leads available. If your budget for lead generation continues to grow but your ROI remains stagnant, analytics can help make better sense of your collected customer data to find potential strategic improvements in your targeting.
Reason #3: Staying On Top of Market Trends
Data analytics are especially helpful in finding patterns, market trends, or customer behaviors before they become common knowledge or mainstream news. Banks that know how to dissect and leverage big data can uncover a wealth of valuable information about the mindset of customers by evaluating their actions, the flow of money between parties, and how transactions change on the macro level over a given timeframe. Having this data makes it easier for banks to optimize their business models to suit their goals, whether it’s financial gain or protection from emerging market fluctuations that could negatively impact operations.
Either way, advanced analytics offers a way for banks to remain ahead of the curve instead of simply reacting to changes when they happen. In addition, analysis of historical data during previous changes can offer numerous insights into how to navigate similar situations in the future, making your bank more resilient in the face of unforeseen circumstances or disruptions in the market.
Reason #4: Top-Down Operational Impacts
With the help of analytics, it’s possible to streamline banking operations for greater productivity and performance. Everyone from C-suite personnel to customer-facing bank tellers can use analytics to optimize their workflows and ultimately provide better services to their customers. The information gleaned from analyzing big data can help to inform budgetary decisions, guide underwriting processes, and even spotlight unaddressed obstacles that are keeping your bank from performing at its best or enhancing the customer experience.
Thanks to the support of analytic software, employees can feel more confident and empowered to consistently make decisions that align with your bank’s overarching goals. Given time, data analytics can help to speed up items like loan processing while freeing up resources that could be put to better use elsewhere within financial institutions.
Reason #5: Cleaner Reporting & Tracking
Mistakes are a part of life, but in the banking industry, a few misplaced numbers can have a massive impact on customers. Analytics removes fallible human intervention wherever possible, making it easier to produce cleaner reports faster than was possible before. Not only that, the use of analytics makes it simple to track a wide range of diverse variables across a variety of services, actions, and products at once so that you can better cater your products or services to the changing needs of customers.
Essentially, data analytics in banking saves time and money by producing more accurate, transparent reports up front, eliminating the need to make costly adjustments after the fact that can bog down your operational capacity.
How to Get The Most From Your Banking Analytics
To fully reap the benefits of banking analytics at your financial institution, it’s imperative to integrate your existing infrastructure with a decisioning tool that’s flexible, robust, and user-friendly. After all, having access to enormous amounts of data is only useful if there’s a system in place to effectively aggregate that information in a meaningful way.
At GDS Link, we put the tools you need at your fingertips so you can easily put all of your bank’s complex data into perspective. Our risk management software and analytics remove any uncertainties or risks from loan origination and prospecting, so you can focus more on meeting the key objectives most meaningful to your bank, credit union, or loan provider. Discover why the banking industry is turning to increased analytics use to revolutionize their banking processes for the better with the support of our data management solutions.
To learn more about how we can help your financial institution thrive in today’s ever-changing banking environment, request a demo of our solutions.