According to GDS Modellica, “the business models of financial organisations need to adapt to changes regarding their customers and the new environment where threats have become extremely advanced and attackers are capable of identifying the type of precautionary measures and get around them. Strategies in the financial sector revolve around four main themes: customer, technology, threats and competition”. In the digital era, the customer has more information, greater choice and a greater ability to make decisions; As a result, they are more demanding and want things done immediately and done well, and they have become the prime focus for financial organisations.
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