Benefits of HELOC

Are you aware that the Home Equity Line of Credit (HELOC) is a dynamic financial resource tailor-made for Lenders and Credit Unions?

This versatile financial product offers clients/members flexibility akin to a credit card while presenting a multitude of potential benefits. HELOCs enable homeowners to leverage the equity they’ve accrued in their homes. This equity represents the difference between a home’s current market value and the remaining mortgage balance.

The advantages of offering HELOC campaigns to your clients/members are numerous and can be particularly beneficial:

  1. Tapping into Growing Equity Wealth: Homeowners collectively hold nearly $30 trillion in home equity, with an average of $200,000 in tappable equity. By offering HELOCs and home equity loans, financial institutions enable clients to unlock the wealth tied up in their homes.
  2. Increased Origination Opportunities: Originations of HELOCs and home equity loans surged by 50% in 2022 compared to two years earlier, according to the Mortgage Bankers Association. This represents a significant growth opportunity for lenders to expand their client base.
  3. Meeting Diverse Financial Needs: HELOCs and home equity loans cater to various financial needs, including home renovations, remodeling, debt consolidation, and emergency cash management. Clients benefit from versatile borrowing options tailored to their specific requirements.
  4. Leveraging the Hidden Source of Wealth: A homeowner’s equity can be a tremendous source of wealth, offering financial flexibility. HELOCs provide a revolving source of funds similar to a credit card, while home equity loans offer lump-sum amounts, both secured against home equity.
  5. Tax Advantages: Clients can enjoy tax advantages through the deductibility of mortgage interest when financing significant home projects using HELOCs or home equity loans.
  6. Market Growth Potential: MBA reports suggest that lenders expect an 8.2% increase in HELOC debt in 2023 and a 9.9% increase in 2024. While traditional mortgage originations decline due to higher rates, HELOCs and home equity loans remain viable options for consumers.
  7. Mortgage Balance Management: Home equity loans play a role in keeping mortgage balances near record highs, providing clients with options to manage their finances effectively.
  8. Consumer Interest:The rising interest in tapping into home equity is evident, with home equity loan originations up 18% year-over-year.

Incorporating HELOC campaigns into your financial institution’s offerings can be a strategic move, capitalizing on the increasing demand for home equity-based solutions while providing clients with flexible, tax-advantaged borrowing options. Partnering with GDS Link can help you develop and execute effective marketing campaigns to tap into this wealth-building opportunity.

Elevate Your HELOC Marketing with GDS Link: Craft, Communicate, and Convert

GDS Link is your strategic partner in crafting impactful marketing campaigns that effectively communicate the benefits of HELOCs to your audience. Partner with GDS Link to design marketing campaigns that resonate with your target audience and drive HELOC adoption.  

Let’s dive deeper into your unique situation and discuss how our tailored solutions align with your needs. Schedule a call with our experts today! 

Request a Demo

Request a Demo

From loan originations and decisioning, to customer management and beyond, GDS Link helps thousands of clients manage risk while driving growth.