GDS Link Credit Attributes Yield Equal Accuracy to Standardized Credit Attributes of “Big Three”

Equifax, TransUnion, and Experian have been the industry cornerstones for lenders to access data in order to determine a borrower’s creditworthiness. Their standard credit attributes have woven their way into thousands of credit policies within financial services.  

GDS Link’s Credit Attributes are just one facet of Modellica Analytics, our customizable solution that utilizes machine learning modeling, bank transaction data, and more to improve lenders’ profitability. Recently, our credit attributes were put to the test to see how their performance stacked up against the “Big Three” bureaus where GDS Link’s Data Scientists created normalized attributes for each bureau and built custom models leveraging each bureau’s standard attributes against GDS credit attributes.   

Download our “GDS Link Credit Attributes vs. Tradtional Credit Attributes” study to learn more.

Did you know that GDS Link credit attributes improve decisions and reduce data costs with our ground-breaking attribute set? In fact, through GDS Link Modellica Analytics, credit attributes yield near-identical insights as the three major credit bureaus for a fraction of the cost.

See for yourself the lift and transformation your organization can realize with our custom models and data enrichment offerings. Test drive GDS Link’s Credit Attributes for your organization for 90 Days.

No gimmicks. No commitments. Just growth.





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From loan originations and decisioning, to customer management and beyond, GDS Link helps thousands of clients manage risk while driving growth.