GDS Link integrates with Credit Kudos to automate affordability decisions for underscored borrowers

GDS Link, a provider of risk management and lending process automation solutions across the globe, today announces its integration with Credit Kudos, a provider of highly-accurate credit affordability metrics powered by consumer financial data.

The integration enables lenders to automate the collection of income and expenditure data for use in affordability calculations at scale, regardless of a borrower’s credit history.

“The FCA’s important mandate to verify affordability is adding strain to lenders’ underwriting decision processes.” said Keith Hale, MD at GDS Link. “We’re delighted to augment our vast Data Connector Library with Credit Kudos’ innovative solution to affordability verification. Our direct integration enhances our risk solutions with real-time access to spending habits and income data.”

Credit Kudos uses consumer transaction data to build highly accurate and transparent credit score-cards and affordability metrics. The platform makes decision-making possible for the ~8m previously unbanked [1] as well as those with nonexistent or thin credit files.

“Borrowers, especially millennials, are struggling to prove their creditworthiness through traditional channels”, said Freddy Kelly, CEO of Credit Kudos. “We hope that by providing transparency for lenders and borrowers alike a greater number of more accurate underwriting decisions can be made more quickly, and with less risk.”

Credit Kudos is working with a number of trial partners across the UK to automate their credit decision process and gain insight into underscored borrowers. To find out more, contact

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