Resources

The holiday season is undoubtedly a critical period for credit card issuers. As shoppers prepare for Black Friday and Christmas, credit unions should also increase their credit card marketing efforts to stay competitive. To thrive in this competitive space, it’s imperative to have well-thought-out strategies. In this article, we’ll delve into Q4 strategies, managing delinquency,…

 As we approach the end of 2023, the financial landscape for credit unions and community banks is undergoing a transformative shift. In this episode of The Lending Link, our host, Rich Alterman, engages in a captivating discussion with Sean Flynn, Senior Director of Community Financial Institutions at TransUnion. Together, they shine a light on…

Are you aware that the Home Equity Line of Credit (HELOC) is a dynamic financial resource tailor-made for Lenders and Credit Unions? This versatile financial product offers clients/members flexibility akin to a credit card while presenting a multitude of potential benefits. HELOCs enable homeowners to leverage the equity they’ve accrued in their homes. This equity…

A Home Equity Line of Credit (HELOC) and a Home Equity Loan are both financial products that allow homeowners to leverage the equity they have built up in their homes. The choice between a HELOC and a home equity loan depends on your financial goals, how you plan to use the funds, and your comfort…

Revolutionize Your Loan Program Marketing with ePrescreen365: GDS Link’s Innovative Widget Solution In today’s fast-paced digital world, meeting consumer demands and delivering a seamless online experience is crucial for businesses. At GDS Link Marketing Services, we understand the significance of providing a cost-effective and efficient solution. That’s why we are thrilled to introduce our new…

Revving Up Success: Cutting-Edge Tactics for Credit Unions to Boost Membership and Prosper The key to growth and prosperity for a credit union is attracting new members and customers. This blog post aims to provide practical approaches beyond conventional methods to expand your customer/member base. From acquiring fresh members to implementing impactful marketing campaigns, we…

Maximizing ROI: Elevate Your Member Outreach and Marketing Campaigns  In today’s competitive business landscape, maximizing return on investment (ROI) is paramount for the success of marketing campaigns. With GDS Link Marketing Services, you can take your member outreach and marketing efforts to the next level, achieving exceptional results while optimizing your ROI.  GDS Link Marketing…

As a credit union, you understand the importance of offering your members top-notch financial products and services. But with so many options available to consumers, how can you stand out from the crowd and encourage your members to choose your credit card over the competition? The answer lies in promotional incentives.  In this blog post,…

Reviving Auto Loan Momentum: Strategies for Credit Unions to Bolster Their Loan-to-Share Ratio You’re not alone if you’re looking for ways to boost your credit union’s auto loan portfolio. Losing members to competing dealers and financial institutions can be a frustrating challenge, but the Auto Loan Recapture® Campaign can help. In this blog post, we’ll…

Transforming Lending with Technology and Data: Marine Credit Union’s Success Story with GDS Link In today’s fast-paced lending environment, credit unions need to streamline their lending process to meet customer expectations and stay ahead of the competition. GDS Link’s new case study with Marine Credit Union showcases how technology and data analytics can help financial…

Elevate Your Credit Union’s Mortgage Business with First Mortgage Campaigns from GDS Link Marketing Services As the mortgage market becomes increasingly competitive, credit unions need to be proactive in identifying and reaching out to qualified prospects. GDS Link Marketing Services offers a turnkey marketing service called First Mortgage Campaigns, designed to help credit unions grow…

Empowering Credit Unions for Deposit Growth and Member Success with Innovative Strategies and Risk Decisioning Solutions In today’s uncertain economic climate, credit unions need to employ various strategies to maintain and increase their deposit base. These financial institutions are not only competing with other credit unions but also with traditional banks and online financial institutions.…