Resources

Marketing dynamics have evolved significantly over the past few decades. Previously, various bank marketing strategies were solely implemented to create brand awareness. But now marketing involves providing a value proposition, being relatable, and generating trackable revenue.  Marketing strategies have changed because consumer behavior has changed. The processes customers currently use to explore products and services…

Consumer and small business credit default is a persistent challenge for banks, credit unions, and alternative lenders. While many people are recovering from the economic upheaval of 2020, default rates are still on the rise in 2022, particularly for bank cards and auto loans, according to S&P/Experian indices. $25 billion in loan default volume estimated…

Digital Lending Platform Banks, credit unions, and alternative lenders are increasingly inundated with loan applications for a variety of purposes that range from home mortgages to business lines of credit. In 2020 alone, financial institutions reported over 22.7 million home loan applications under the Home Mortgage Disclosure Act. The number of mortgage applications is somewhat…

The fintech market comprises a variety of industry segments including alternative lending and financing, digital investments and payments, and neobanking. The rising interest in investments among the public and the need for loans and insurance are the fundamental forces behind this immense growth surrounding the fintech lending explosion. These organizations aim to streamline the lending…

GDS Link acquires Ser Technology Corporation, Leading Provider of Targeted Marketing Services for Lenders

As lending markets continue to change and new generations of borrowers hit prime earning years, the financial landscape continues to shift. Government oversight has swiftly intensified, regulations are tightening and lending has become exponentially more complex. 

Americans, whether crossing oceans to a new world, inventing the lightbulb, demanding their MTV, or creating new digital economies, are pioneers ready to build and embrace a better future.

Instant Decision Engine Platform The lending landscape is changing. Borrowers expect an instant, digital experience, the competition is becoming more sophisticated, and existing software is limiting necessary innovation.

Perspectives on Managing Your Business in an Unpredictable Market GDS Link CEO, Paul Greenwood, recently had the opportunity to participate and share his insights about the immediate future for lenders and how organizations like GDS Link can provide value in an economic climate filled with uncertainty.

Analytics Success Stories Replay Part 2 of GDS Link’s Analytics Webinar Series to gain insights from real-time examples of GDS Link clients leveraging a full-service advance analytics function to deliver results.

Replay Part 1 GDS Link’s Analytics Webinar Series to gain expert insights on how turn-key analytics can help you thrive in the new normal.