GDS Link Credit Attributes Yield Equal Accuracy to Standardised Credit Attributes of “Big Three”

Equifax, TransUnion, and Experian have been the industry cornerstones for lenders to access data in order to determine a borrower’s creditworthiness. Their standard credit attributes have woven their way into thousands of credit policies within financial services.  

GDS Link’s Credit Attributes are just one facet of ModellicaPro Analytical Services, our customizable solution that utilises machine learning modelling, bank transaction data, and more to improve lender’s profitability. Recently, our credit attributes were put to the test to see how their performance stacked up against the “Big Three” bureaus where GDS Link’s Data Scientists created normalised attributes for each bureau and built custom models leveraging each bureaus standard attributes against GDS credit attributes.   

Download our “GDS Link Credit Attributes vs. Traditional Credit Attributes” study to learn more.  

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