Resources

Celebrate the Rebranding of SerTech as GDS Link Marketing Services with a Free Trial of Prescreen Marketing Service

In today’s uncertain economic climate, credit unions need to employ various strategies to maintain and increase their deposit base. These financial institutions are not only competing with other credit unions but also with traditional banks and online financial institutions. Therefore, credit unions must be innovative and proactive to retain their current members and attract new…

 As much as lending has changed in the last few years, its  fundamental tenet—putting the customer at the center of every choice—remains unchanged. Nevertheless, the last few years have brought an abundance of changes fueled by digitisation and the adoption of big data.

 Shortly after the 2008 financial crisis, a new phrase emerged, and we were quickly introduced to the thriving “Fintech” industry. When it comes to financial inclusion, the more approachable you are, the more success you will have.

 You’re tuning in and syncing up with The Lending Link, GDS Link’s brand-new industry podcast designed for the modern-day lender.

Taking a Deeper Dive into the Future of Data, Decisioning and Credit Risk Solutions GDS Link is delighted to announce their new podcast, The Lending Link, is launching in September.

It’s no secret that the effects of high inflation are being felt throughout the country. To combat a sharp spike in inflation, the US Federal Reserve has increased its key short-term interest rate twice this year with the latest by half a percentage – a first in almost 22 years.

Ser Technology, a stalwart in the credit union industry providing loan generation marketing services, has been acquired by GDS Link, the nextgen leader in loan decisioning and analytics.

Credit unions exist to provide affordable, responsible financial products to the people who turn to them for their household banking and borrowing needs. These individuals then become member-owners of their financial cooperative.

How important is a credit score, and can financial education be the support tool members need to increase their ranking? Many credit union members think that making timely payments on credit cards or loans is the best way to work toward a bump in their credit score.

Despite supply issues and higher prices across the auto industry, car sales have continued to remain strong. As new and used vehicles continue to sell, financial institutions have had plenty of opportunities to make car loans and increase their share of the auto-lending market, but it hasn’t been easy for credit unions attempting to do…

Credit Union Marketing Plans & Campaigns Marketing is not going back to the way it was after the year credit unions – and the world – just experienced. Priorities, methods, and budgets now reflect the changes brought about by the global pandemic, and credit union marketing teams have had to adjust their approach to reach…