Combatting E-commerce Fraud in the Digital Age: Insights from Kount’s Carlos Osuna Zemelman

As the world continues to undergo a rapid digital transformation, e-commerce has become an indispensable aspect of our daily lives.  However, with the increasing popularity of online shopping, the threat of e-commerce fraud has also grown significantly.  Experts have predicted that e-commerce fraud will soar to an astounding $48 billion by 2023, emphasizing the severity of the issue. To combat this growing problem, the e-commerce fraud detection and prevention market is expected to reach a staggering $69 billion by 2025. 

Joining us on this episode of The Lending Link is Carlos Osuna Zemelman, Senior Director of International Business Development with Kount.  Carlos sheds light on the unique challenges posed by emerging technologies such as cryptocurrency from a fraud perspective, and how Kount’s tools and artificial intelligence have become increasingly crucial in combating the growing problem of e-commerce fraud. With his expertise in international business development, Carlos provides valuable insights into the e-commerce fraud landscape and the importance of staying ahead of the constantly evolving threat. 

Carlos and Rich also explore a wide range of critical topics related to the e-commerce industry, including: 

  • Fraud detection and prevention in the digital age 
  • The increasing prevalence of account takeovers and their impact on the industry 
  • Leveraging the Identity Trust Global Network to combat fraud 
  • The unique challenges of using data effectively in fraud prevention 
  • Opportunities and challenges of working in Latin America’s e-commerce market 
  • Essential factors to consider when evaluating a company’s strategy in the e-commerce industry

Tune in to gain valuable insights into these and other key topics on navigating the complex world of e-commerce fraud.

About Carlos Osuna 

Carlos Osuna has been leading transformation across emerging markets at Equifax since 2013. Throughout his career, he has served as a trusted strategic advisor to executives and has taken on a variety of leadership roles within marketing, product management, fraud strategy, and business development.  

With 17 years of combined experience working with global brands, Carlos has an extensive knowledge of Latin American markets and a proven ability to build and execute complex business strategies. He also served as external staff for the World Economic Forum (WEF), participating in their annual Davos meeting.  

Carlos studied business engineering at the Adolfo Ibáñez University where he also earned his masters in human resources with a specialization in management excellence.  

Be sure to follow Carlos and our host Rich on LinkedIn, and for the latest GDS Link updates and news, follow us on Twitter and LinkedIn. You can subscribe to the Lending Link on Apple Podcasts, Spotify, Google Play, YouTube, or wherever you prefer to listen to your podcasts! 


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