With customer behaviour constantly changing, financial institutions are having to work hard to keep up. In an effort to stay ahead of the game, many businesses are committed to being ever-present on messaging channels, exceeding customer expectations and offering proactive, personalised services based on a close relationship with the customer. As a result, Artificial Intelligence (AI) has become a key tool in addressing the vast majority of these challenges. With the perfect combination of technology and expertise, financial institutions are using AI to better analyse, manage and maintain data and, therefore, offer an improved customer experience over their digital channels.

To respond to these new market demands, a new pairing has emerged between GDS Modellica and the platform BankBuddy.ai from Affinsys AI. With this partnership agreement, the two firms seek to help financial institutions use AI in the management, analysis and modelling of data in order to improve the experience for customers, partners and employees through hyper-personalisation and process automation.

Affinsys specialises in automated, customer experience analysis solutions for financial institutions. They are an international company with a significant presence in EMEA & Asia Pacific, with customers in Ghana, Malawi, Zimbabwe, Kenya, Tanzania, Rwanda, Senegal, the United Arab Emirates and the Kingdom of Saudi Arabia. Their AI platform, BankBuddy, is designed to automate, analyse and assist interactions between companies and their customers to increase revenue through digital sales, digital onboarding, digital CX and digital engagement.